Pooch and Mutt, a British dog health company, has won Gold in the European Design Awards 2014 after beating over 50 other entries from all over Europe for the outstanding packaging and design of their best selling range of treats. The seven, hand baked assortment of dog treats won the award based on their exceptionally designed products while promoting and raising the standards for communication design. Pooch and Mutt is a natural and ethical company that successfully represented the pet industry and the UK with their coveted win that was awarded by a panel of prestigious, design experts in Copenhagen. The ethical company’s unique packaging has taken consumers by storm throughout the UK, as the treats are often recognized as the best premium product currently on the market. Unlike other pet food companies, Pooch & Mutt treats successfully combine high quality, natural ingredients with distinctive and colourful packaging that has made the company a clear choice for dog owners.
The European Design Award has a varied range of criteria that recipients must demonstrate in order to be successful, such as a high design quality, creativity, and relevance in their field. The judges consist of representatives from leading communication and top design magazines throughout Europe. There are three levels of distinction in each category, ranging from Bronze to the top rated and sought after Gold prize. A Gold award is only given if the jury believes that the specific work is of extremely high calibre. Pooch and Mutt’s Gold award demonstrates the company’s dedication to providing high quality products that are focused on creating the best results for their customers.
Pooch and Mutt’s range of 7 all natural and hand baked treats are ethically made and have accreditation from PETA. Each flavour is low in calories and wheat-gluten free so can be suitable for dogs with allergies. Each tube of mini bone shaped biscuits have natural additives to help treat specific issues dogs may encounter, such as the best selling “Calm & Relaxed” treats which include chamomile and l-tryptophan. Chamomile was traditionally used in ancient Greece to aid in relaxation whereas l-tryptophan is essential to form serotonin, the ‘feel good’ neurotransmitter. The unique, bright, and colourful design of each 125g tube holds approximately 150 treats and retail for £2.99. The treats are available through select Waitrose, Pets at Home, independent retailers and vet clinics throughout the UK.
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Notes to the Editor
For more information please call 0203 0111 567 or http://www.poochandmutt.co.uk. Pooch & Mutt was established in 2008. All products are made in the UK. Pooch and Mutt is a recipient of The Ethical Award from The Ethical Companies Organisation and has accreditation from PETA for ethical treatment of animals. Over the years Pooch and Mutt has worked closely with several charities, both large and small, helping a number of rescue dogs. Pooch and Mutt is a recipient of The Ethical Award from The Ethical Companies Organisation and has accreditation from PETA for the ethical treatment of animals.