Grocer New Product Award Finalist

Posted on Posted in Awards, Homepage

The Grocer Magazine has announced that Pooch & Mutt’s Calm & Relaxed dog treats are one of the finalists in their prestigious New Product Awards.

The Grocer is the UK’s leading magazine in the food and drink retail sector and their New Product Awards represent the pinnacle of new products sold in the UK’s supermarkets. Last year’s winners ranged from Innocent, to Cadbury, to Heinz. Pooch & Mutt’s Calm & Relaxed dog treats are one of the finalists in the Household products category (there is no specific pet category). They are up against brands including Cif and Nouvelle. To see the full list of finalists click here. As you will see Pooch & Mutt are representing the pet trade at the highest levels, against the UK’s biggest brands.

The new product awards are for individual products (as opposed to brands, companies or ranges). The Pooch & Mutt products that made the final are the Calm & Relaxed treats. These treats were launched in March 2013 and have been a best-seller ever since. As with all Pooch & Mutt products they combine modern research and traditional remedies, for example they include chamomile, which has been used for centuries to aid relaxation, with L-tryptophan, an amino acid that aids production of the ‘feel good’ hormone serotonin, which has been the subject of a lot of recent research. The Calm & Relaxed treats have been so successful that Pooch & Mutt have released them in a new format, £1 pocket packs, to complement the award-winning tubes. The treats range includes; ‘Calm & Relaxed’, ‘Fresh Breath’, ‘Move Easy’, ‘Digestion & Wind’, ‘Puppy Development’, ‘Brain & Train’ and ‘Feel Good’. All the treats in the range are ethical, natural, wheat-free, hypoallergenic and hand-baked. The treats are available nation-wide at Waitrose, Pets at Home, Pets Corner, Pampered Pets and the best independent vets and pet stores.

The nomination in The Grocer’s New Product Awards comes hot on the heels of Pooch & Mutt winning Gold in the packaging category at the European Design Awards (to find out more click here).

Pooch & Mutt is one of the UK’s fastest  growing and most popular pet food brands, having recently launched a new range of grain-free, functional dog foods. They are also the UK’s most popular independent pet food brand on facebook (follow them at


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For more information contact guy(at)poochandmutt(dot)com / 020 30 111 567

To download a high res image of the treats with the Grocer Award Logo click here