Pooch & Mutt Founder Contributes to Business e-book

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Guy Blaskey, Pooch & Mutt MD, has contributed a chapter to Sage’s Going for Growth e-book. The chapter is entitled “Marketing for Expansion” and focuses on the importance of marketing for small businesses in the UK. The e-book is centred on giving businesses the confidence to succeed and grow. Blaskey’s chapter was written specifically to help small companies improve their business efficiency and make confident decisions through successful marketing.

In the chapter, Blaskey writes “In order to market for growth you need to be able to find the maximum number of people with a need for your product that are able to purchase it. You must then explain to them why your product is the best one to match that need”. The chapter continues to highlight the evolution of marketing, as Blaskey argues that marketing is still vital for small businesses, however the methods have changed in the 21st century. He states,“The role of marketing, which is to convince someone that your product is the best product the meet their need, is still the same. It is just the methods that are different”.

Sage’s Going for Growth e-book was launched January 21st, 2015 and features other leading business experts in the UK. The e-book has an extensive social media plan, spreading across Twitter, Facebook and LinkedIn to reach as many readers as possible including the hash tag #SageBizGrowth and #GoingforGrowth over the course of the next few weeks.

Check out the chapter here: http://www.sage.co.uk/documents/guides/ebook-going-for-growth.pdf

Blaskey is thrilled to be representing the UK pet industry and working to help small businesses succeed. If you have any questions or comments, we’d love to hear from you. Please email Samantha@poochandmutt.com or give us a call on 0203 0111 567.