The Times and Sophie Cornish have selected Pooch & Mutt as one of five businesses to focus on and help grow as a Ready Business finalist, following a day of pitches and deliberation at the national newspaper’s head offices.
Guy Blaskey, founder of Pooch & Mutt, had the privilege to pitch to four judges including: notonthehighstreet.com founder Sophie Cornish, Times Business editor Richard Fletcher, business psychologist Tony Crabbe and Vodafone’s head of small and SME business, Jonathan Kini.
Pooch & Mutt will receive mentoring sessions from Sophie Cornish, founder of Not On The High Street, which is one of the UK’s most unique and established businesses. Cornish demands high quality and distinctive products which are integral to the ethos of her company and success.
There are many aspects of the company’s success which are comparable to the progress that Pooch & Mutt is currently experiencing, including over 100% year on year growth, strong presence in emerging export markets and an increasing public profile.
Sophie Cornish has been very successful in communicating with the public and media, which complement Pooch & Mutt’s growth in the public sphere.
Guy Blaskey states,
“We’re really thrilled and honoured to have been chosen. I think Sophie is going to help challenge us and I can’t wait to see what she can do within Pooch & Mutt. It will be extremely helpful to have great advice and an established mentor”.
Pooch & Mutt’s mission is to help dogs lead happy, healthy lives by providing proper nutrition with natural, functional ingredients. Pooch & Mutt’s bestselling range of grain free, hypoallergenic foods include: Calm & Relaxed, Fresh Breath, Move Easy, Slim & Slender and Health & Digestion.
The company was chosen to receive mentoring based on their passion, drive and dedication to the growth of the business.
The mentoring will start in November, once it has been decided which company will go into the process first.
As part of the process, Pooch & Mutt will be heavily featured in The Times, both online and offline, helping to develop brand recognition, spread the message that dogs should be fed healthy food and increase sales in the pet trade industry.