Morrisons have chosen to list a range of products from pet health company Pooch & Mutt, in a bid to boost their healthy pet food range. With health and wellness becoming a growing sector for supermarkets, Morrisons latest move will bring those very values to pet owners too.
There is an increasing demand for healthy and natural products and the pet sector is no different. Customers are becoming more conscious of choosing products that have added benefits, and Pooch & Mutt are bringing the dog version of the wellness trend to Morrisons.
Products now available include grain-free, junk-free, complete dog foods as well as functional 75% meat treats named ‘Calming Crunchies’, ‘Daily Dental’ and ‘Sensitive Salmon’. All the products are healthy and natural, matching aspects of a paleo diet for humans.
It comes after other successful grocery listings for Pooch & Mutt which include Waitrose, Whole Foods, and Tesco since February of this year. Pooch & Mutt’s rapid growth demonstrates its continuous efforts to work with grocery retailers in helping dogs everywhere to lead happy and healthy lives.