Pooch & Mutt wins The Grocer New Product Award

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Pooch and Mutt’s Daily Dental, Grain-Free Dog Treats were the star performers in the Pet Food/Treats category of The Grocer New Product Awards 2016.

The Grocer magazine is the leading grocery industry publication in the UK. The New Product Award recognises and celebrates the latest product developments in the grocery sector, with more than 200 entries were whittled down to 133 shortlisted products across 32 different categories.

Each product was tested with consumers across Great Britain and then passed onto a panel of experts. The judges said Pooch & Mutt’s Daily Dental Grain-Free Dog Treats offered a “good health message on pack”, reflecting its dental hygiene credentials on the “appealing” packaging. Consumers and their dogs loved them, with 7 out of 10 triallists rating their pet’s enjoyment as “excellent”.

Over 60% said they would definitely or probably buy the product, which had an “eye-catching design” and a “reasonable price for a dental product” at £1.99 for 80g.

Pooch & Mutt has experienced huge growth both in the UK and internationally over the past year. Their award-winning grain-free treats launched in 2016 are the first functional, grain-free dog treats available anywhere in the world. This has helped propel them as a leader of innovation in the natural dog food category with their specific, functional ingredients winning over the health-conscious dog owner.

Guy Blaskey, founder of Pooch & Mutt said: “We are tremendously proud to win The Grocer New Product Award as it confirms and reinforces the positive feedback we receive on a daily basis from our customers. This has been a significant year of growth for Pooch & Mutt and it is fantastic to be recognised as a leader of innovation in the pet category from such a highly respected industry publication”.