Taschen, the world-famous art book publisher, celebrated the 10th anniversary of the Pentawards with their seminal guide to packaging design ‘The Package Design Book’. Pooch & Mutt now star in this special limited edition publication.
Packaging from around the world was judged by an international jury of 12 highly reputed designers and packaging design Directors from major companies. The jury selected designs based on the creative quality and the marketing relevance of the works presented. Pooch & Mutt’s founder, Guy Blaskey designed the company’s submission. They were the only finalist in any of the award categories whose design was not created by a leading specialist packaging design agency. ‘The Package Design Book’ brings together the very best in contemporary packaging design from around the world.
Guy Blaskey commented, “It is an honour and a privilege to be included in such a seminal publication where Pooch & Mutt has been recognised as a global leader in packaging design. We care a great deal about producing great design at Pooch & Mutt, though we place an even higher value on the product inside the packaging. This desire to help dog’s lead healthier and happier lives through producing quality products is what has really driven Pooch & Mutt’s tremendous growth over the last few years.”