“LET THY FOOD BE THY MEDICINE, AND THY MEDICINE BE THY FOOD” HIPPOCRATES
Hippocrates, the ‘father of modern medicine’, lived in ancient Greece over 2,000 years ago. He knew more than most about health and wellbeing and the importance of good nutrition. Like Hippocrates, we at Pooch & Mutt believe in the power of good nutrition, that ‘good health starts with what we eat’, and that this is as true for our four-legged friends as it is for us. Pooch & Mutt foods are not only free from the junk found in a lot of dog foods, they are also packed with natural, powerful active ingredients to help your dog lead a happy, healthy life.
Pooch & Mutt launched in 2008, after founder, Guy Blaskey’s family dog, Cookie was diagnosed with hip dysplasia. The vet said that Cookie would need a hip replacement within 3 years. We treated Cookie with a joint supplement for horses made by Guy’s mum’s company, Blue Chip Feed (www.bluechipfeed.com). This was a huge success, so Guy worked with the Blue Chip team to reformulate the product for dogs, then launched with two products, Mobile Bones for joints and bones, and Bionic Biotic for skin, coat and digestion. These were both huge successes. Most importantly, Cookie is now 10 years old, hasn’t needed the hip replacement and spends her days running about living a happy healthy life.
We developed lots of ideas for new supplements, then thought that we could make the process of getting healthy, natural active ingredients into dogs more fun, so in 2012 launched a range of treats with supplements ‘built in’. This concept proved so popular that our customers asked us to do the same with foods. In 2014 we launched a range of foods that not only had supplements ‘built in’, they were created from base up using the CANF (Condition Appropriate Nutrient Feeding) approach. For example out mobility food is made with Salmon, as salmon is rich in omega 3, which helps joints, whereas our calming food is made with turkey, as turkey is rich in l-tryptophan, which helps relaxation.
Pooch & Mutt is growing at an astronomical rate. Products are now stocked all around the world including Hong Kong, New Zealand and Singapore. In the UK you will find the products in major retail names such as Tesco, Morrisons, Waitrose, Amazon, Ocado and Pets at Home, as well as in hundreds of independent vets and pet stores.
Pooch & Mutt’s success has been rewarded with a cabinet full of awards including:
– Manufacturing Entrepreneur of the Year
– SMARTA ‘Made in Britain’ Winner
– Gold at the European Design Awards
– Silver at the Pentawards
– Microsoft Techover Winner
– The Times, Ready Business Britain Winner
– Finalist at The National Business Awards
– Finalist at The Grocer New Product Awards
Pooch & Mutt is also accredited by:
– PETA (People for the Ethical Treatment of Animals)
– The Ethical Companies Organisation