About
The Pooch & Mutt range was first announced at Glee 2007 and we started really selling from January 2008.
In this short period of time we have had a huge amount of success in helping to improve dogs (and their owners) lives.
Our products are formulated and created by Blue Chip Feed (www.bluechipfeed.com).
Blue Chip’s products are used and trusted by vets, nutritionists, physiotherapists and top names such as 3 times Cheltenham Gold Cup winning trainer Henrietta Knight, record prize money winning trainer Paul Nicholls, international showjumper John Whittaker and international eventer, Olympic rider and trainer of the German Olympic team Chris Bartle.
Blue Chip was voted ‘The UK’s favourite feed balancer’ by thousands of delighted horse and pony owners in a Your Horse magazine nationwide poll.
Our products are used and recommended by the ISPCA (Irish Society for Protection of Cruelty to Animals) and sell throughout Europe, UAE, Hong Kong, India and Pakistan.
The Blue Chip trophy cabinet includes awards such as:
• Midland Bank Small Business of the Year
• National Business Award: Corporate Social Responsibility
• National Business Award: Supply Chain Strategy
• Beacon Award for Charitable Work & Contributions
• Ernst & Young: Top 100 Entrepreneurs
• Parcelforce Worldwide Small Business of the Year
• SAGE & Daily Telegraph Customer Service Award
• Chamber of Commerce Export Award
• Orange ‘Small is Beautiful’ Award: Entrepreneurial Passion
• Women into Business
• Equestrian Business News: Best PR Campaign
• Your Horse Readers’ Choice Awards: Feed Products
• Horse & Pony Readers’ Choice Awards: Feed Supplement
• Horse & Pony Readers’ Choice Awards: Advertising
For over a decade customers have been using the products on dogs… and even orangutans, llamas, donkeys, koi carp and the Teletubbies rabbits. They were constantly asked when we are going to launch a range for dogs. This is not something that they wanted to rush into. Pooch & Mutt and Blue Chip wanted to take the time to create the right products. We now have fantastic products that will not only be of benefit to the dogs themselves, but also to their owners and for the planet as a whole.
