The Pet Food Revolution

Pooch & Mutt is leading a pet food revolution

HONESTY IN PET FOOD

The majority of pet food sold in the UK is made by the same confectionery companies that are behind the obesity epidemics in our children. We don't think this is right. We don't think this offers customers the choice and quality that they deserve.

We think that there should be more honesty in pet food, both about the ingredients that go in to the foods and about who is behind the foods. We want customers to know what they are buying and who they are buying from.

 

KEY STATISTICS

  • 76%+ of dog food sold in the UK is Mars, Nestle or own-label (source Mintel)
  • 87% of the £34m spent on pet food marketing in the UK in 2015 was spent by Mars and Nestle (source Mintel)

CAMPAIGNS

Is this really choice?

MARS AND NESTLE PET BRANDS